Treasury Prime joins the Banking-as-a-Service (BaaS) Association

By Delisha Fernandes

Treasury Prime, an embedded banking software platform, announced that it has joined the Banking-as-a-Service (BaaS) Association, the unified voice for financial institutions and FinTechs dedicated to advancing the adoption of BaaS strategies and technologies.

The platform has consistently committed to revolutionising banking through its cutting-edge API platform. By joining forces with The BaaS Association, Treasury Prime aims to propel the adoption and evolution of BaaS offerings, enabling banks and enterprises to deliver exceptional and innovative banking experiences to their customers.

The BaaS Association, founded in 2022 as part of the Bankers Helping Bankers network, brings together a diverse array of banks, FintTech innovators and technology providers, all united by the shared vision of promoting, supporting and advocating for BaaS sponsor banks. By joining the association, Treasury Prime gains access to a vast network of industry experts and best practices, enhancing its ability to deliver innovative solutions in the BaaS industry.

“We are delighted to join the BaaS Association and collaborate with like-minded organisations to shape the future of Banking-as-a-Service,” said Chris Dean, co-founder and CEO of Treasury Prime. “Our mission at Treasury Prime has always been to empower and support financial institutions and enterprises with modern, scalable, and secure embedded banking solutions.”

Through its embedded banking platform, The platform provides financial institutions and enterprises with the tools and infrastructure to seamlessly embed banking capabilities into their applications. This allows them to offer various financial services, such as account management, payments, and lending, without the burden of developing and maintaining their banking infrastructure. Treasury Prime is renowned for its flexibility, ease of integration, robust security features, and multi-bank network.

“The BaaS industry is a tremendous vehicle for innovation and reaching underserved and underbanked communities, and it is also an avenue for banks, particularly community banks, to no longer be limited by geography,” said Dave Mayo, Co-Founder of The BaaS Association. “And when done correctly, the bank benefits, the FinTech benefits, and the end consumer benefits with increased competition and access to new products and services.”