Tinkoff serves up Russia’s first fast-food debit card with Burger King
By Sunniva Kolostyak
Tinkoff has partnered with Burger King to issue 10,000 co-branded debit cards with cashback rewards, launching the first fast-food card in Russia.
Tinkoff, a Russian digital bank, partnered with Burger King after an interaction on Twitter about its new cashback initiative which predicts where customers are more likely to spend. The initiative will provide cardholders with progressive cashback for rewards for a period of one year for spending money at Burger King.
The two companies will also hold a social media contest for a chance to win a year’s supply of Burger King food.
Commenting, Alexander Bro, Head of Partnership and Loyalty Programmes at Tinkoff, said the partnership with Burger King is all about friendship, social media, and ‘terrific, memorable collaborations’.
“We often use social media platforms to communicate with other brands and even indulge in some good-natured trolling. So when Burger King first approached us with this offer, we thought they were just goofing around. But after they posted their letter to make it official and customer comments popped up, we realised this is a feasible idea after all,” Bro said.
“It was obvious from the start that it had to be something special rather than your average debit card. So, we created this eye-catching design and added progressive cashback rewards of up to 15 per cent for Burger King purchases. And as icing on the cake, we are giving active social media users a chance to win a year’s food supply from Burger King.”
For spending of up to RUB 300 at a time, cardholders will receive a 5 per cent cashback reward, while purchases for up to RUB 800 and higher will translate into cashback rewards of 10 per cent and 15 per cent respectively. After the first year, a cashback bonus of up to 30% per cent will be awarded in accordance with Tinkoff Black debit card conditions.
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