Tide hires ex-Meta Product Director Vinay Ramani as CPO

By Gloria Methri

UK-based business banking platform Tide has announced the appointment of Vinay Ramani to the new role of Chief Product Officer. Ramani will drive Tide’s vision for its global product strategy, broaden its small business-focused offering in the UK and India, and progress its members’ experience as it internationalises.

Ramani joins Tide from NASDAQ-listed Meta, where he was Product Director of AR Development Tools and Ecosystems, in London. Before Meta, Ramani held the role of CPO at Pipedrive, leading Product, Data, Design, Research, and Product Marketing. Ramani’s contribution reportedly helped to grow the company to a $1.6 billion exit and majority acquisition by Vista in 2020.

Prior to Pipedrive, Ramani was responsible for product organisation at Uber, during the ride-hailing firm’s entry into China, India, and Latin America.

Ramani will become a member of Tide’s Executive Leadership team and work closely with Chief Technology Officer Guy Duncan.

Oliver Prill, CEO of Tide said, “As Tide expands globally, we are excited that Vinay is joining our team. He brings a wealth of experience from some of the world’s best-known technology companies. With his laser focus on product development combined with his knowledge of international expansion, we believe Vinay will take Tide into the next stage of its development and help grow our membership base.”

Vinay Ramani, CPO of Tide said of his appointment, “I am delighted to join Tide at this critical juncture in its plans to internationalise. Working with the Executive team and the Product and design area, I look forward to diversifying and scaling Tide’s product offering to its around 475,000 Member base in the UK, and in India where we recently launched a live app. Small businesses deserve an enriched and varied product offering and I’m confident that we can provide this enhanced experience to them at scale.’’