The Family Office digitizes regional wealth management platform

By Gloria Methri

The Family Office, a Bahrain-based wealth manager with offices in Dubai and Riyadh, is implementing several innovative digital initiatives in a bid to engage with an increasing base of tech-savvy clients. The revolutionary measures enable greater efficiency and personalization to meet client needs for wealth management and wealth preservation in the Middle East region.

The increasing demand for financial advice calls for wealth management firms to offer more personalized services while serving a broader range of clients at reasonable fees without incurring additional costs.

Consequently, The Family Office adopts a hybrid approach (face-to-face plus virtual) providing clients greater access to financial advisors with improved efficiency. As clients are commonly accustomed to interacting digitally, roughly two-thirds of wealth management executives have been prioritizing digital initiatives.

Encouraging the use of digital platforms can also improve access to wealth management for the under-served “affluent” segment ($250,000 to $1 million), who represent the future HNWI clients, but are too small for traditional wealth management firms.

The Family Office creates a personalized financial plan based on the unique circumstances, objectives, and risk profile of each client, and a suitable investment strategy. The plan and the strategy are also updated for changes in the macro environment and the client’s own life events.

Additionally, to address the needs of the next generation of wealth management clients, The Family Office has launched its “Invest Now, Pay Later” program, which allows smaller investors to access opportunities (e.g. private markets) that are normally restricted to institutional investors and ultra-HNWI. Through the program, investors can fund just 25% of their portfolio upfront and pay the remainder monthly over up to five years.

The Family Office also provides investors of all sizes user-friendly access to its award-winning digital wealth platform with a wide range of informative and educational resources such as articles, whitepapers, webinars, and analytical tools that can be used independently to improve their understanding of the market.

According to Abdulmohsin Al Omran, founder, and CEO of The Family Office, the digital platform aims to “democratize exclusive global private market opportunities and access to advanced analytics, complementing the traditional services.”

Moreover, the firm’s hybrid approach enables it to unlock synergies between both digital and traditional wealth management serving all generations and guiding them in stable and turbulent times alike.