Swiss4 taps Marqeta to power its digital payments services

By Gloria Methri

Marqeta, the global modern card issuing platform, has announced a new customer, Swiss4. Swiss4 provides real-time and personalised digital payment services for its customers.

This is part of Swiss4’s recently launched application, which combines financial services and high-end lifestyle management, the first of its kind in Switzerland.

With Marqeta’s platform, Swiss4 can swiftly design and introduce new payment features, continually enhancing the end-user experience.

Swiss4 was founded in 2020 and is one of the first companies in Switzerland to obtain its FinTech licence from the Swiss Financial Market Supervisory Authority (FINMA). The company’s financial services application, available across Switzerland, combines a multicurrency account, payment and foreign exchange facilities, and personalised lifestyle management services for organising leisure activities and private events for its members.

“We sought out a partner that was experienced not only in the Swiss market but also across Europe and could support our future expansion plans when the time comes,” said Zhina Asmaei, co-founder and CEO of Swiss4. “Marqeta is a trusted solution that can meet our requirements for a flexible, scalable and personalized offering with the latest capabilities that our customers are seeking.”

“With continued demand for personalised payment experiences, Marqeta has the scale, breadth and experience to serve innovative customers like Swiss4 as they reimagine financial services for the luxury market,” said Marcin Goglowski, SVP and Managing Director, Europe, and UK CEO at Marqeta. “We’re proud to continue our momentum in Europe and work closely with our customers to deliver payment offerings that help grow their customer base and create lasting customer engagement.”