Sweden’s Surfboard Payments expands into online payments

By Gloria Methri

Surfboard Payments has launched its new product, CheckoutOnline which expands the payment platform into a comprehensive omni-solution. The new online product is designed to meet the complex needs of partners and merchants who require a complete system for both online and in-store payments.

The solution that makes it easier to accept payments online and keeps the shopping experience the same everywhere. Surfboard Payments’ partners will have the option to either integrate an SDK into their product or generate a payment link that takes the consumer to Surfboard Payments’ pre-built checkout solution.

“Our goal has been to provide businesses with not only new payment methods but also a solution that fits all ways of shopping,” said Christopher Lindfeldt, CEO of Surfboard Payments. “With our new solution, we are making it easier for partners to adopt our payments platform and in turn provide a seamless shopping experience to their merchants, no matter where the customer shop.”

With an emphasis on ease of use and integration, the solution follows the established payment and order structure familiar to Surfboard Payments partners. This consistency ensures that partners and merchants can easily implement the system, drastically reducing the learning curve and implementation time. The initiative underscores the company’s commitment to providing accessible and efficient payment solutions.

The solution is made to be easy to use for the consumer and easy to implement for partners and merchants. Together with tokenization, different payment methods and a common platform for both in-store and online, the company aims to build its platform for the future of payments.

“As customers want more flexible and convenient ways to shop and pay, our new solution demonstrates our promise to meet those needs,” said Christopher Lindfeldt, CEO of Surfboard Payments. “We are excited to set new standards for how payments can be integrated and help our partners and stores succeed even better with our new offering.”