SumUp expands SME-focused offerings in Australia

By Gloria Mathias

SumUp has announced its launch in Australia to serve the country’s business community, marking its 36^th market entry.

The FinTech endures its global expansion and rolls out its proprietary hardware and software solutions for Australian businesses.

SumUp aims to empower small businesses and entrepreneurs with affordable and easy-to-use payment solutions. The company has grown rapidly, expanding its product suite beyond hardware, and now serves millions of merchants in 36 countries worldwide.

As the company has grown year-on-year through merchant sign-ups, new partnerships, and acquisitions, SumUp has launched in new markets on a continual basis. Australia is an ideal location for SumUp’s expansion. The London-headquartered company has a local leadership team in place based in Queensland.

With its thriving small business community and entrepreneurial spirit, Australia is a fit for SumUp’s mission of empowering small businesses with accessible and user-friendly business solutions.

SumUp Australia Managing Director Malcom Areington shared, “SumUp is tremendously excited to launch in Australia; our local team is raring to go and serve the needs of Australian small businesses. We are particularly looking forward to bringing our proven track record and commitment to customer service to the market, helping small businesses thrive and prosper. Ultimately, we’re here to make business simple for merchants, and our bank of tools and products can demonstrably supercharge businesses of all sizes.”

SumUp is a global financial technology company driven by the purpose of empowering small businesses. Founded in 2012, SumUp is the financial partner for millions of merchants in 36 markets worldwide, helping them start, run, and grow their businesses. Through its Super App, SumUp provides merchants with a free business account and card, an online store, an invoicing solution, and in-person and remote payments seamlessly integrated with SumUp’s card terminals and point-of-sale registers.