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Sumsub releases ‘For Fake’s Sake’ tool to detect synthetic fraud

By Gloria Methri

October 20, 2023

  • deepfake
  • FinTech
  • For Fake's Sake
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Sumsub, FinTech, For Fake's Sake, Synthetic Fraud, Fraud Detection, AI, UKSumsub, a full-cycle verification platform, has released For Fake’s Sake, a set of models enabling the detection of deepfakes and synthetic fraud in visual assets. It is the first kind of solution to be developed by a verification provider and made available to all for free download and use.

Following this initial contribution, Sumsub will leverage feedback from the AI research community to further improve the models’ capabilities.

Sumsub has vast experience analyzing visual data and differentiating real individuals from AI-generated fake personas. Expanding this expertise beyond product development, Sumsub’s in-house AI/ML Research Lab developed For Fake’s Sake, a set of four distinct machine learning-driven models for deepfake and synthetic fraud detection.

With this release, Sumsub presents an experimental technical strategy enabling people to responsibly engage with AI-generated content. This tool also has the potential to adapt and grow in tandem with other AI-driven tools. For Fake’s Sake allows users to estimate how likely it is that an uploaded image was created artificially.

Following the guidelines established by the AI community, Sumsub provides detailed cards for trained models describing datasets and metrics. Although Sumsub’s internal testing indicates the models’ effectiveness in accurately detecting typical image alterations, when combined with alternative methods of content analysis, AI-generated images can be confidently recognized.

“We have dedicated substantial efforts to combat the menace of deepfakes and the adverse impacts of synthetic fraud by constantly upgrading our existing solutions and developing new features, including the newly enhanced deepfake detector of our liveness tool,” said Vyacheslav Zholudev, co-founder and CTO of Sumsub.

“It is vital we commit to maintaining a transparent public discourse on the multifaceted threats posed by deepfakes, from impersonation of real individuals online, theft of personal data, the dissemination of misinformation, social engineering, and more. Our open-source tool represents just one of the many strides Sumsub is taking, apart from product development, towards fulfilling our mission of empowering a safe and inclusive digital future–for companies and the wider public’s free use alike.”

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