Stripe powers Salesforce’s Digital 360; strikes commercial partnership
By Megha Bhattacharya
CRM solutions provider Salesforce recently announced that FinTech Stripe would be powering Commerce Cloud Payments, a new out-of-box payment solution that forms a part of Salesforce’s Digital 360 launch. The Digital 360 platform aims to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world.
Salesforce stated that new product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to build CRM-powered digital experiences.
“Every company has gone digital overnight because of the pandemic,” said Adam Blitzer, EVP & GM, Digital. “With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”
The Digital 360 is a part of the Salesforce Customer 360, that includes apps spanning sales, service, marketing and commerce, across every customer touchpoint. The Customer 360 Platform is an underlying set of services and APIs including AI, mobile, security and other capabilities that allow companies to empower every employee and connect every customer while delivering continuous innovation.
“The surge in digital commerce is creating an imperative for all companies to adapt to a changed economy,” commented Mike Clayville, Chief Revenue Officer at Stripe. “We’re excited to team up with Salesforce to make it easier for any business—from fast-growing brands to the largest global enterprises—to create new kinds of commerce experiences, reach new customers, and optimize digital channels.”
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