Starcart taps Enfuce to bolster virtual card payments

By Gloria Methri

Enfuce, the European card issuing and processing company, has been selected by Finnish e-commerce aggregator start-up Starcart, to offer its retailers and shoppers virtual card payments.

The partnership seeks to transform the online shopping experience, by combining Enfuce’s embedded payments strengths with Starcart’s unique business model.

Starcart, which was founded in 2021 in Finland, uses automated search and bots to gather more than 12 million items into a catalog for customers to choose from. Starcart users can find and buy products from a variety of stores with a single shopping cart and one-time payment.

Leveraging Enfuce’s Card as a Service (CaaS), which enables companies to launch payment card programs and embedded payment solutions, Starcart can make online shopping speedy and simple for its users. Starcart will now issue secure virtual cards to its customers to purchase items from the online stores on its platform.

Enfuce helps Starcart generate more customers for its online sellers, who they wouldn’t normally reach. Additionally, with secure virtual card payments, Starcart’s retailers benefit from guaranteed settlement and payment and more checkout conversions.

Pasi Ilola, Founder and CEO at Starcart, said, “Starcart wants to take the pain away from online shopping. We don’t want people to waste their time opening endless browser tabs or spending hours looking for things that they need. What Starcart is doing is unique in the market, and offering a service that has not existed in the market before brings a whole host of technical, legal, and operational challenges.

Monika Liikamaa, Enfuce’s Co-founder, and Co-CEO said, “Starcart is unique in the market, with its aggregator concept of automatically searching stores, selecting items, and using bots to complete purchases. Combined with Enfuce’s agile embedded payments functionality and the intuitive design of our CaaS, Starcart can add value and give a much more enjoyable purchase experience to its customers.”