Square partners with Google to help retailers get discovered online

By Pavithra R

Square, building simple tools to help people participate and thrive in the economy, has announced a new integration with Google Merchant Center that makes it easier for Square sellers to reach new customers through direct product listings on Google.

Under the deal, Square for Retail merchants can now have products from their businesses populate alongside items from other e-commerce stores of all sizes, helping smaller sellers to increase reach and revenue by uncovering new customers buying online.

“Our goal is to help sellers reach new customers. Online sales have been a significant revenue driver for sellers of all types and sizes over the past year. We’re looking forward to partnering with Google to unlock even more opportunities for retailers as they look toward the future and begin to rebuild,” said Alyssa Henry, Executive Vice President, Square.

The integration allows Square for Retail sellers to quickly and easily add their item catalog to Google’s surfaces including Search, the Shopping tab, Images, Maps and YouTube. Buyers can then click on the listings and buy the item directly from the seller’s online store. This integration makes it easy for sellers to reach new customers at no additional cost. Consumers also benefit because Google helps buyers discover and support independent businesses. This new integration was the first to be driven by the Stitch Labs team that Square acquired last year.

“Google has a natural synergy with platforms like Square as we both work toward supporting a more open commerce ecosystem and empowering retailers of all sizes. Our new integration will help Square for Retail merchants to become discoverable to more people across Google for free, and ultimately give consumers more choice in their shopping journeys,” said Bill Ready, President of Commerce, Payments & NBU at Google.

Founded in 2009, San Francisco based Square is a technology and financial services company that offers software, hardware, and financial tools to empower businesses and individuals to participate in the economy.