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Square Loyalty and Square Marketing launch for businesses in the UK

By Joy Dumasia

October 21, 2021

  • Digital Transformation
  • Europe
  • FinTech
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Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty are now available as separate subscriptions for UK businesses of all types and sizes. 

Square Marketing helps businesses reach customers at the right time and all in one place. The tool allows businesses to create, send, and track email marketing campaigns in minutes, from one-time email blasts to personalised automations, expanding customer reach and helping sellers gain key business insights with analytics. 

Businesses can also now build a loyalty program in minutes with the launch of Square Loyalty. This new to the market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a customised loyalty program that rewards customers both in-store and online. 

This double-product launch aims to further level the playing field for businesses of all types and sizes. It provides all businesses with easy-to-use, powerful marketing tools typically only used by big businesses. Along with the products already available to the UK, sellers like Gift Cards, Square Marketing, and Square Loyalty provide a whole suite of customer capability products that enable sellers to build the entire consumer lifecycle in one place.

Lizzie Barclay, Head of UK Marketing at Square, said: “It’s been a challenging couple of years for businesses, and it’s more important than ever for sellers to stand out from competitors and see the impact on their business. We’ve seen the demand for tools like Square Loyalty and Square Marketing build-up for a while, and we’re delighted to be launching them into such an innovative and savvy market.” 

IBS Intelligence reported that Square, building simple tools to help people participate and thrive in the economy, and Afterpay, a leading “Buy Now, Pay Later” (BNPL) service provider, announced entering into a Scheme Implementation Deed under which Square has agreed to acquire all of the issued shares in Afterpay by way of a recommended court-approved Scheme of Arrangement.

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