back Back

Square Loyalty and Square Marketing launch for businesses in the UK

By Joy Dumasia

October 21, 2021

  • Digital Transformation
  • Europe
  • FinTech
Share

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty are now available as separate subscriptions for UK businesses of all types and sizes. 

Square Marketing helps businesses reach customers at the right time and all in one place. The tool allows businesses to create, send, and track email marketing campaigns in minutes, from one-time email blasts to personalised automations, expanding customer reach and helping sellers gain key business insights with analytics. 

Businesses can also now build a loyalty program in minutes with the launch of Square Loyalty. This new to the market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a customised loyalty program that rewards customers both in-store and online. 

This double-product launch aims to further level the playing field for businesses of all types and sizes. It provides all businesses with easy-to-use, powerful marketing tools typically only used by big businesses. Along with the products already available to the UK, sellers like Gift Cards, Square Marketing, and Square Loyalty provide a whole suite of customer capability products that enable sellers to build the entire consumer lifecycle in one place.

Lizzie Barclay, Head of UK Marketing at Square, said: “It’s been a challenging couple of years for businesses, and it’s more important than ever for sellers to stand out from competitors and see the impact on their business. We’ve seen the demand for tools like Square Loyalty and Square Marketing build-up for a while, and we’re delighted to be launching them into such an innovative and savvy market.” 

IBS Intelligence reported that Square, building simple tools to help people participate and thrive in the economy, and Afterpay, a leading “Buy Now, Pay Later” (BNPL) service provider, announced entering into a Scheme Implementation Deed under which Square has agreed to acquire all of the issued shares in Afterpay by way of a recommended court-approved Scheme of Arrangement.

Previous Article

October 21, 2021

Sovos to acquire e-Transformation compliance company Digital Planet

Read More
Next Article

October 21, 2021

nCino and GBB partner to process residential and commercial loans

Read More








IBSi Daily News Analysis

Web3, Indian market

April 16, 2024

Digital Transformation

Explosive growth in Web3: UAE and MENA region poised to lead crypto, DeFi, and Metaverse revolution

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

Leeds Building Society taps Mambu for core banking modernization

Read More

Today

SC Ventures invests in Sharia-compliant UK FinTech Algbra

Read More

April 15, 2024

BNF Bank launches customer digital onboarding platform

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q1 2024
Global Digital Banking Vendor & Landscape Report Q1 2024
Know More
Wealth Management & Private Banking Systems Report Q1 2024
Wealth Management & Private Banking Systems Report Q1 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2023
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023