Square announces launch of new powerful developer tools

By Pavithra R

Square, building simple tools to help people participate and thrive in the economy, has announced three new developer tools, including early access to Snippets API for Square Online.

Snippets API is an API built on top of Square Online and enables developers to create plugins that help sellers create engaging online experiences. By combining Snippets API with other Square APIs, developers can create new, interactive ways for sellers to engage their customers online helping them to secure initial sales, build long term loyalty, and increase conversion rates.

Fomo, a social proof marketing platform that displays unobtrusive customer interaction notifications on elements like purchases, reviews, and live traffic, is among the first to use Snippets API to integrate with Square Online and reach more online sellers.

“We help our users build trust and urgency with prospective shoppers by showing that other customers are engaging with the online store in real-time – just like the online equivalent to a busy store. Square Online sellers can easily embed Fomo with just one click, without needing to touch any code. From a technical perspective, the Snippets API was straightforward and easy to use, and our devs were able to get a working solution in just a couple of hours,” said Hideko Tachibana, Fomo’s CEO.

Square has also announced the general availability of Web Payments SDK and Loyalty API, two new tools that help to optimize and extend the benefits of online selling. Square Loyalty API enables developers to leverage Square Loyalty rewards programs, to offer a seamless omnichannel loyalty experience for Square sellers. Web Payments SDK provides a highly responsive, customizable online payment experience that can be integrated into any e-commerce site. The SDK supports multiple payment methods including ACH bank payments, which is considered critical as Square continues to move upmarket and serve larger sellers.

Founded in 2009, San Francisco based Square is a technology and financial services company that offers software, hardware, and financial tools to empower businesses and individuals to participate in the economy. Snippets API and Web Payments SDK are now available globally, with ACH available in beta in the U.S. only. Loyalty API is available now in the U.S., with additional countries coming soon.