Splitit now moving In-store with Apple Pay and Google Pay

By Joy Dumasia

Splitit, the company empowering shoppers to use their credit cards to pay in instalments announced it is bringing its instalment payments to in-store retail locations worldwide. Splitit InStore also includes Apple Pay and Google Pay to deliver an effortless in-store payment experience.

Splitit InStore was built to meet the needs of the retail sales associate to deliver a better customer experience when retailers are also thinking about how to optimise their omnichannel strategy. Splitit InStore provides an instalment option the retail sales associate can initiate for shoppers when making larger value purchases, such as home furnishings, jewellery, luxury retail and sporting goods.

The added flexibility to pay over time helps alleviate the perceived risk of large expenditures and helps consumers afford the products they want. It also extends to phone orders providing additional capabilities for merchants.

The company also announced several new leading brands have signed on to use InStore. These brands include La-Z-Boy Furniture Galleries, Gem Shopping Network, PROCAM, Fabergé, KEF and Aftershock PC Australia.

Splitit CEO Brad Paterson says: “Retailers are starting to see a consistent increase of in-store traffic as we slowly recover from the pandemic. As a result, providing an in-store solution was the number one request from Splitit’s customers. Splitit InStore answers this call and is just one way we continue to innovate to match this permanent change in shopper habits and preferences. Besides broadening our addressable market by accessing retailers with a brick-and-mortar store presence, this also opens Splitit to exciting new categories.”

Recently, IBS Intelligence reported that Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the Middle East Buy Now Pay Later (BNPL) provider.