Splitit launches Installments-as-a-Service platform
By Edlyn Cardoza
Splitit unveiled a new way to drive instalment payments through its merchant-branded Installments-as-a-Service platform. Instead of originating new loans, Splitit taps existing consumer credit on payment cards to simplify the checkout experience embedded into the current payment flow.
While merchants are experiencing increased sales with legacy BNPL, they also face several challenges: losing control of consumer relationships, poor checkout conversion due to consumer friction and low credit approval rates, and heightened regulatory scrutiny. Splitit’s Installments-as-a-Service platform mitigates these issues, making it the most attractive value proposition for merchants.
Splitit’s white-label instalment plugin allows merchants to nurture and retain their customers, driving loyalty and promoting brand consistency on their terms. Any consumer with the available balance on their credit card is automatically pre-qualified to use Splitit. There’s no application, interest or hidden fees and no changes to their credit report, creating the least amount of consumer friction.
“Splitit is not a payment method. We are not an offers engine using harvested data or a super app in the making. We are a top-of-wallet service that empowers consumers, merchants, processors, networks and issuers. We are the only installment platform to offer a unified global experience by utilizing existing payment rails,” notes Splitit CEO Nandan Sheth. “The appeal of Splitit is that any consumer that has used their card to make a purchase will intuitively find our solution an easier way to pay.”
A single global API makes Splitit’s Installment-as-a-Service the easiest pay-later option to implement. It embeds into existing acquirers and the current checkout flow, allowing merchants to use the same processor they use today. Whether the merchant is looking for a local or global solution, setup can be done in days or weeks.
The largest university e-commerce platform OCM – powering digital commerce for millions of students, parents, faculty, and staff – has announced that they will implement Splitit’s white-label instalment solution.
“OCM has been a client of Splitit’s for two years with strong success and positive customer reviews. We like the Splitit white-label strategy,” said Amit Gaur, Chief Information Officer and Chief Technology Officer of OCM. “We are working with Splitit to optimize the discovery, checkout, and post-sales experience and are looking forward to launching the new service in Q3 of 2022. It could achieve 4x greater conversion, 30% higher average order value, and grow to over 50% of our checkout by embedding the capability within the existing purchase flow.”
“The first phase of our plan is to bring our white-label solution to acquirers, merchants, and independent software vendors (ISVs) in the US. But our future vision is to scale globally, offering a consistent experience for cross-border and global markets,” added Sheth.
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December 08, 2023