Splitit and tabby partner to accelerate growth opportunities

By Leandra Monteiro

Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the Middle East Buy Now Pay Later (BNPL) provider. tabby will integrate Splitit’s instalment payment platform through a white-label solution to allow tabby’s merchants to offer instalments on credit cards. The integration of Splitit will also allow tabby to expand its offering to new merchant categories and those with higher average order values.

tabby will integrate Splitit’s technology into the tabby BNPL platform to provide shoppers with an additional option to pay in instalments over time using their credit card. The integration to tabby’s BNPL platform is expected to be completed by the end of Q3 2021.

tabby is a BNPL provider serving the United Arab Emirates (UAE) and Saudi Arabia. The company claims to support more than 2,000 merchants, including Ikea, SHEIN, Marks and Spencer, adidas and Toys R Us. In 2020, the eCommerce market was valued at US$11 billion in Saudi Arabia and US$7 billion in the UAE and is expected to double in size in the next five years. tabby offers a consumer financing option for shoppers to pay for items in four equal instalments and has a high-profile brand in the region. tabby integrates directly into merchant checkouts or POS systems and does not charge shoppers interest.

“This is a great partnership for us at tabby as it allows us to broaden our product offering to existing merchants as well as enter new verticals across the markets we serve,” said tabby founder and CEO Hosam Arab. “Splitit has an elegant solution that will fit nicely within our product and complement our financing options for higher-value purchases.”

“We are delighted to be partnering with tabby to expand their market-leading offering. We’ve always seen our solution as complementary to other BNPL providers, which this new exciting partnership with tabby highlights perfectly. Our global payments platform is the only solution leveraging credit card payment networks, with the flexibility to scale internationally without the need for major on-the-ground support,” said Splitit CEO Brad Paterson.

“Having expanded our platform capability, we can now also offer white-label solutions as a way to enter new regions such as the Middle East by partnering with established players that already have a strong market presence. While we remain focused on further penetration of Splitit’s branded product in the US, APAC and Europe, this provides a new low-cost, high-margin revenue stream which we can easily emulate in other markets,” added Mr. Paterson.