Southland CU taps Eltropy to enhance digital communication

By Vriti Gothi

Southland Credit Union has selected Eltropy’s AI-powered conversations platform via its partnership with Alkami Technology, marking the latest step in the credit union’s broader digital transformation strategy. The deployment will introduce Eltropy’s text messaging capabilities across lending and collections functions, with plans to expand to AI-enabled chat and live support across the organisation.

The phased rollout is designed to streamline communication and support operational efficiency at a time when credit unions are increasingly investing in tools that centralise interactions and improve member engagement. As service expectations rise and competition intensifies across the credit union sector, digital communication platforms have become critical infrastructure, enabling institutions to offer faster, more personalised support while managing resource constraints.

“Our partnership with Eltropy marks another important milestone in Southland’s digital transformation journey,” said Chris Burns, Executive Vice President & Chief Financial Officer at Southland Credit Union. “Through our ongoing collaboration with Alkami, we’ve continued to identify and implement innovative solutions that elevate the member experience. Alkami’s introduction of Eltropy gives us new levels of efficiency and expands our communication channels so Southland can continue delivering exceptional and personalised service to our Members.”

The collaboration between Alkami and Eltropy enables banks and credit unions to access advanced communications capabilities through their existing digital banking environments. Integrating Eltropy’s platform into Alkami’s Digital Banking Solution offers a unified view of member interactions across text, chat, video, and voice channels, a key priority for institutions working to eliminate fragmented service delivery systems.

“Southland Credit Union’s decision to add Eltropy through their Alkami partnership is an excellent example of how credit unions can strategically expand their digital capabilities,” said Jason Smith, VP of Strategic Partnerships at Eltropy. “By starting with text messaging in lending and collections, then moving to AI-powered chat, Southland is taking a thoughtful approach that will deliver value across their entire organisation.”

For Southland and other credit unions, the partnership provides an opportunity to accelerate communication modernisation without undertaking large-scale technology overhauls, reinforcing the growing role of ecosystem-based integrations in FinTech roadmaps.