Sorare, the fantasy sports platform, selects SEON fraud prevention solution
By Joy Dumasia
SEON, the fraud fighters, announced a partnership with Sorare, a French start-up company for fantasy football, to stop fraud within their referral program. Sorare will implement SEON’s winning combination of onboarding monitoring, device fingerprinting, and tailored risk rules to prevent referral fraud and protect its vast portfolio of NFTs.
Sorare works with over 180 football organisations, including major international clubs such as Real Madrid, Liverpool and Juventus. The company recently received a $680 million funding round led by Japan’s SoftBank, which uses blockchain technology to transform the online football fandom.
Customers can buy and sell officially licensed cards representing football players as NFTs and build and manage teams to compete against each other. Each digital card is registered as a unique token on the Ethereum blockchain, and every transaction is recorded on the Ethereum blockchain to ensure its authenticity. The recent funding marks the most significant Series B ever in Europe, and the partnership is a testament to SEON as the top choice in fraud prevention for Sorare.
Sorare’s competitive referral program rewards team managers for actively recruiting new members to their clubs. To detect and prevent fraud within the program, Sorare will deploy SEON’s Fraud API, which consists of Email API, Phone API, IP API, and Device Fingerprinting module.
Brian O’Hagan, Growth Lead at Sorare, said: “Sorare has an advanced platform built on new, powerful technologies like blockchain. Traditional fraud platforms built for old enterprise networks just didn’t make sense for the speed and scale of our business. We were able to quickly get up and running with the SEON Customer Success team, which we now count on as our fraud team.”
Tamas Kadar, Co-Founder and CEO of SEON, said: “Sorare is innovating and driving the future of NFTs with its blockchain collectables. We worked closely with the Sorare team to identify vulnerabilities and create tailor specific rules and risk scores using our comprehensive Fraud API to detect and prevent abuse in their unique platform.”
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