Snowdrop Solutions partners with BigPay to expand into Thailand

By Gloria Mathias

Snowdrop Solutions, a provider of transaction data enrichment services, has announced the expansion of its partnership with BigPay, a prominent financial and money management app in Southeast Asia.

Following a collaboration in Malaysia, Snowdrop Solutions is now extending its services to Thailand. Through enriched transaction data, Snowdrop Solutions will empower Thai users with advanced financial management capabilities.

With Snowdrop Solutions’ API integrated into the BigPay platform, the banking experience for Thai users will be transformed by addressing key challenges in tracking and understanding spending habits. Snowdrop’s transaction enrichment API, the MRS API™, provides users with clearer insights into their finances, simplifying money management and enhancing the overall user experience. This integration demonstrates BigPay’s commitment to improving how Thai consumers manage their financial lives.

Tracking and understanding spending habits can be challenging, especially when transaction details are unclear or generic. Many Thai users face difficulties with traditional banks and payment platforms due to this lack of clarity. BigPay will be able to address this issue by incorporating Snowdrop’s transaction enrichment solution, which provides detailed and easily understandable transaction information. This approach helps users better understand their spending, provides rich financial insights, and enables them to make informed financial decisions.

Apirudee Prachyaset, Country Head at BigPay Thailand, shared, “Expanding our partnership with Snowdrop Solutions into Thailand reflects BigPay’s commitment to empowering Thai consumers with financial clarity and control. By integrating Snowdrop’s advanced transaction enrichment technology, we’re elevating the user experience for our Thai customers, allowing them to understand and manage their spending easily. This initiative aligns perfectly with Thailand’s push towards a cashless society and BigPay’s mission to simplify financial management across Southeast Asia.”

“Our partnership with BigPay has been a great success in Malaysia, and we are excited to extend this collaboration to Thailand, marking a significant milestone in our journey. This expansion enables us to introduce Snowdrop Solutions’ advanced transaction enrichment technology to a broader audience across the Asia Pacific region, improving financial transparency and management for Thai users,” said Ken Hart, CEO & Founder at Snowdrop Solutions. “Our collaboration with BigPay underscores our commitment to providing innovative solutions that empower consumers with more precise insights into their spending and better control over their financial well-being.