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Skipify & Visa to offer enhanced checkout experience for merchants

By Delisha Fernandes

April 05, 2024

  • Click to Pay
  • Digital Payments
  • Digital Wallet
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Visa, SAPSkipify, a financial technology company, has partnered with Visa, a world leader in global payments technology, through the Visa Digital Commerce Program.

Through this effort, Skipify aims to reinvent the way consumers transact, leveraging technologies to simplify and accelerate the payment process. By combining Visa’s extensive digital payments expertise with Skipify’s next-generation digital wallet, Skipify is poised to deliver unparalleled convenience and security to consumers at checkout.

“We’re empowering merchants with an unparalleled checkout experience,” said Ryth Martin, Founder and CEO of Skipify. “Merchants can authorize more shoppers automatically, drive revenue, and ultimately earn more shopper lifetime value. We are proud to deliver this level of impact with Visa by our side.”

In early phases of the partnership, Skipify customers in a growing list of global markets will be able to link Visa Click to Pay cards with their Skipify Connected Wallet. Skipify’s next-gen digital wallet is embedded by merchants to help ease the challenges of checkout commonly experienced by shoppers and increase the rate of conversion. Once enabled, the direct connection means that Skipify’s identity-powered wallet will be able to recognize participating Visa Click to Pay cardholders on a merchant’s website, surfacing available cards more seamlessly.

The integration utilizes advanced Visa network tokenization technology to help minimize the risk of fraud and provide a more secure payment environment, helping to allow merchants to offer a more frictionless checkout experience without increasing exposure to fraud risk. The participation also allows Skipify to significantly expand its reach and offer its innovative payment solutions to a broader audience than ever before.

“We’re empowering businesses with convenient and secure ways to accept payments, giving them the opportunity to enrich consumer experiences and get even closer to their shoppers,” said Mark Nelsen, SVP, Regional Product and Innovation at Visa. “Skipify has been an incredible partner because of their dedication to our merchants and cardholders. We’re delighted to drive this next wave of innovation in payments with them.”

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