Simpl announces partnership with SugarBox Networks

By Leandra Monteiro

Simpl, a market leader in 1-tap checkout, has announced a partnership with SugarBox Networks, to enable payments in line with the progressive Digital India vision. By facilitating payments across geographies, this partnership edges closer to building an innovative solution for consumers, across the underserved and unserved regions.

Simpl and SugarBox Networks will work closely to address this digital divide, by empowering customers with access to native digital connectivity. As a checkout conversion partner for SugarBox Networks, Simpl will increase cart conversions and reduce dependence on COD (cash on delivery) orders, empowering merchants to build trusted relationships with consumers.

Speaking about the strategic alliance, Simpl’s CEO & Co-Founder, Nitya Sharma said, “We are enabling merchants across product categories and end-customers across segments to unlock multiple benefits from a single unified platform. Over the years, Simpl has added new verticals to its existing product portfolio attuned to evolving customer expectations, changing merchant requirements and dynamic market scenarios. Often,  the absence of a  stable network is a huge barrier to reliable connectivity. And this is why our association with SugarBox is a significant move towards reaching out to a wider audience, for seamless transactions.”

Commenting on the collaboration, Rohit Paranjpe, CEO & Co-founder, SugarBox Networks said, “Digital payments are forging a new era, by themselves. Enabling digital payments for a consumer in an urban geography or a village, speaks volumes of how the existing digital divide could soon be diminishing. Our partnership with Simpl, is an initiative to revolutionize and empower consumers across ‘Bharat’ and ‘India’. We, at SugarBox, are relentlessly focused on building the backbone for the internet of the future, through simple ideologies of offering affordable, accessible and reliable connectivity.”

Simpl’s powerful Artificial Intelligence and Machine Learning tools enable merchants across product categories and end-customers across segments to unlock multiple benefits from a single unified platform. The embedded pay-later 1-tap checkout provided by Simpl on merchant platforms ensures a seamless checkout process that is fast yet secure, greatly reducing card abandonment on merchant websites.

Simpl’s easy to integrate SDK enables any online retailer to provide their customer 1-tap checkout and charge after delivery that significantly increases conversions and reduces the dependence on Cash on Delivery as a payment method.