SIMON & Cetera partner to launch innovative access to annuity solutions

By Pavithra R

SIMON Annuities and Insurance Services has announced a new partnership with Cetera to delivers SIMON’s insurtech platform for annuities to Cetera financial professionals.

The SIMON annuities platform streamlines product education, training and offers compelling product analytics and illustration capabilities within one centralized location.

Under the partnership, Cetera’s network of independent financial professionals will be able to leverage SIMON’s established relationships and seamless integration with leading annuities carriers to serve the portfolio needs of their clients. 

“Cetera is committed to expanding solutions that drive growth for our financial professionals. Simply stated, the SIMON platform creates ease of doing business, making it possible for annuities to be better understood and utilized for retirement planning and ultimately, drive better retirement outcomes for more investors,” said Adam Antoniades, Chief Executive Officer of Cetera.

SIMON’s insurtech solution is the latest launch at Cetera focused on enabling financial professionals to deliver an Advice-Centric Experience to clients and is aligned with both companies’ philosophies: empowering financial professionals with the tools and resources they need to bring more to life for their clients.

“SIMON is thrilled to partner with Cetera for annuities. Professionals have to be empowered with the right information to think differently about retirement planning as a part of the larger portfolio management experience. Accelerating the development of digital solutions that enable more meaningful human connections is a vision SIMON is proud to share with Cetera,” said Jason Broder, Chief Executive Officer of SIMON.

SIMON is a FinTech company transforming the digital experience for financial advisors, enabling them to serve their clients better. Its investors include J.P Morgan, Goldman Sachs, Prudential, Barclays, Wells Fargo, HSBC, and Credit Suisse. It’s intelligent and innovative platform delivers an end-to-end digital suite of tools to more than 85,000 financial professionals, who serve more than $3T in assets, empowering them with on-demand education, an intuitive marketplace, real-time analytics, and lifecycle management.