Simba Sleep taps Snap Finance for smarter checkout payments

By Vriti Gothi

The new instalment-based payment option is now fully integrated into Simba’s online checkout journey, enabling customers to spread the cost of their purchases through manageable monthly payments. Built to reduce friction and increase checkout completion, the solution is expected to support higher conversion rates, greater sales volume, and strengthened customer loyalty. The initiative reflects Simba’s focus on meeting evolving consumer expectations through seamless, technology-driven retail experiences.

Delivered in partnership with Snap Finance, the solution leverages Snap’s inclusive and rapidly deployable point-of-sale finance technology. Through a model designed to responsibly expand access to credit, Snap enables customers who may not be served by prime lenders to secure affordable finance helping Simba recover otherwise lost sales and broaden its reach. Snap’s decisioning capability, which approves more than 35% of applications declined by first-line lenders, is underpinned by triangulated data sources, open banking insights, and income verification tools that support personalised, risk-based pricing. This ensures customers benefit from finance options that align with fair value, financial inclusion, and long-term affordability.

The partnership also showcases the speed and ease of technology deployment within modern retail ecosystems. Using Snap’s Shopify plugin, Simba integrated the solution within just three weeks, adding Snap Finance as a transparent, low-friction payment option at checkout. Customers declined by a first-line lender are automatically guided into a seamless onward journey with Snap, maintaining engagement and providing a clear, uninterrupted route to purchase.

Andy Smith, CEO of Snap Finance UK, said, “Simba’s growth and commitment to accessibility is exactly what our solutions are designed to support. Our technology allows retailers to approve more customers responsibly while improving conversion and average order value. We’re proud to play a part in helping people invest in better sleep and a better quality of life. Together, we’re helping more people get the sleep they deserve.”