seQura partners with Trustly to bring subscription payments

By Vriti Gothi

seQura has partnered with Trustly to launch optiQa, a subscription-based service designed to make eyewear more accessible through affordable, monthly payments.

optiQa represents a strategic evolution in eyewear purchasing, providing consumers with the ability to spread costs over time rather than making a single upfront payment. Available both in-store and online, the service is designed to enhance customer experience, build loyalty, and support sustainable business growth within the optics sector.

At the core of optiQa is Trustly’s advanced recurring payment solution, Direct Debit powered by Open Banking, which enables instant, secure, account-to-account (A2A) transactions. By bypassing traditional card networks, the solution reduces transaction costs while enhancing payment security, as customers no longer need to share card information. This model ensures faster, more reliable payments, supporting long-term revenue stability for opticians and retailers.

“Our collaboration with Trustly is an important step in seQura’s international expansion,” said David Bäckström, CEO of seQura. “With optiQa, we can make it easier for people to get all the eyewear they need for a simple monthly fee, helping opticians strengthen loyalty and long-term growth while improving access to essential eye care.”

Johan Tjärnberg, Group CEO of Trustly, added, “We’re delighted to support seQura as it embarks on the next stage of its global expansion roadmap. Subscription payment models give consumers predictable costs and continuous value, while freeing them from the hassle of one-off purchases. For businesses, they create steady revenue streams, strengthen customer loyalty, and enable deeper long-term relationships than one-time transactions.”

Recognised internationally for its pioneering work in flexible payments, seQura plans to expand optiQa into new markets, starting with Germany, followed by Spain, reinforcing its commitment to innovation, customer-centric design, and the global digital transformation of retail payments.