Sentifi announces the addition of alternative data into Morningstar Data products

By Joy Dumasia

Sentifi, an alternative data provider, announced that Morningstar would include Sentifi’s analytics in its Data products. Morningstar will be integrating Sentifi’s sentiment and attention analytics into its Data products as an additional toolset, further equipping redistributors, advisors, and asset managers to keep pace with market shifts and price signals, giving them the ability to discern the investment opportunities and risks these shifts represent.

In today’s challenging financial markets, a broad mix of investors has turned to alternative data to better understand market shifts and dynamics and quickly determine when and why specific stocks and financial products’ price moves. At the same time, these investors seek to anticipate local and global events’ impact on their portfolios.

Sentifi sources its data from over 500m tweets, blogs, forums, and news articles each day and can help identify early murmurs of momentum shifts for over 59,000 stocks, currencies, commodities, and indices while also monitoring allocation decisions across 150,000 active and passive funds. Reliable, granular and timely, these datasets provide investors with the necessary tools to track unexpected market momentum shifts in real-time as they impact portfolios.

Marina Goche, CEO of Sentifi, said: “Enriching Morningstar products with Sentifi analytics offers investors the opportunity to gain access to Sentifi’s analytics in a seamless way. Sentifi delivers transparent market signals that may surface new investment opportunities, critical buying or selling moments, or identify changing portfolio risk as these materialise in social media, news, forums (including Reddit), and blogs.”

Connor Sloman, Global Head of Morningstar Data Products, said: “Including alternative data signals such as social media sentiment in Morningstar’s Data products helps investors track and manage any impact of trends on an investment’s performance. We are excited to incorporate Sentifi’s alternative data-based analytics into our products, utilising their established AI engine and broad global coverage.”