Sav taps Visa to expand digital payments in GCC

By Milan Rojan

Sav has entered into a five-year strategic partnership with Visa, making the global payments company the exclusive card network for Sav’s card portfolio across the UAE and Saudi Arabia. The agreement has supported the FinTech’s plans to expand its digital payments ecosystem and accelerate product innovation across the region.

Purvi Munot, Co-founder and Chief Executive Officer of Sav, said: “Through our partnership with Visa, we’re combining global acceptance with meaningful everyday rewards while continuing to build an intelligent financial platform that helps users spend, save and grow their wealth more effectively.”

Under the partnership, Sav’s existing and future payment cards will be powered by Visa, giving customers access to Visa’s global merchant network, rewards programme and payment security capabilities. The collaboration has also laid the groundwork for the launch of new financial products, including multi-currency cards and credit cards, subject to regulatory approvals.

Salima Gutieva, Vice President and Country Manager for Visa UAE, said: “By combining Visa’s global network, innovation capabilities and trusted security with Sav’s customer-centric approach, we look forward to supporting the next phase of growth and delivering greater choice and convenience to consumers.”

The partnership has formed part of Sav’s broader strategy to build an AI-powered financial platform that combines payments, savings, investments and physical gold ownership within a single application. Users will continue to access features such as instant card top-ups from bank accounts, real-time transaction monitoring, spending controls and the ability to freeze or unfreeze cards instantly.

Visa said the partnership has reflected growing demand for secure and digitally enabled payment experiences across the Gulf region.

The companies said the collaboration will strengthen Sav’s card ecosystem while supporting future expansion into borrowing and cross-border payments, enabling the FinTech to broaden its consumer financial services offering across the UAE and Saudi Arabia.