Sage and Brightpearl to boost digital transformation for retail customers

By Megha Bhattacharya

Cloud business management solutions provider Sage has partnered with digital operations platform Brightpearl with an aim to allow retail and e-commerce customers to better utilise cloud finance and retail management solutions. Sage will also make a minority investment of approximately £17 million ($23m) into the business and take a seat on Brightpearl’s board.

Lee Perkins, Chief Operations Officer at Sage, said, “As retail businesses from across the globe recover from the impact of Covid-19, trading online has gone from being a ‘nice-to-have’ to a ‘must-have’ for retailers. Digitising back office operations is a critical step towards transitioning to online commerce – and through investing in high growth, cloud solutions like Brightpearl, we are committed to supporting our customers to not only make that switch quickly and easily, but to also grow and compete”.

Sage stated that it invested £17 million out of a total of £25 million raised in this Series C round, with the participation of existing shareholders including Cipio Partners, Notion Capital and Verdane investing the further £8 million.

Derek O’Carroll, CEO, Brightpearl, said, “We are delighted to build this new relationship with Sage to further support our retail customers and accelerate the strong presence that Sage and Brightpearl have in the UK and US. Brightpearl’s solution brings significant benefits by automating retail processes so global merchants can save time and deliver outstanding and rapid end-to-end customer experiences. This investment will allow us to expand the platform and provide even better service, increase our product innovation and our fabulous team globally.”