Rupyy launches ‘Digikhata’ an AI-driven digital ledger system tool

By Gloria Mathias

Rupyy, a FinTech venture of CarDekho Group, has launched ‘Digikhata’, a digital ledger system that provides real-time insights and enables instant payouts for an enhanced partner experience, reducing friction and delivering a self-service solution.

In line with Rupyy’s rebranding initiative, ‘Digikhata’ separates partner-centric from consumer products. The “Digi” brand signifies technological innovation, automation, and seamless experiences, empowering partners through self-service platforms like DigiPartner, DigiQode, and Digikhata.

DigiPartner offers a robust platform for partners to manage and track financing applications, while DigiQode simplifies financing applications for customers through a QR code scan at the point of sale.

Mayank Kapoor, CTO of Rupyy, said, “We are thrilled to launch ‘Digikhata’ as a pivotal tech-driven solution for Rupyy. In collaboration with ‘DigiPartner’ and ‘DigiQode,’ Digikhata aims to elevate the overall partner experience. We have combined AI-driven predictive analytics, machine learning, and the cloud to enable real-time instant B2B payments and settlements. As Rupyy continues to adapt and evolve through technology, our end customers and channel partners will continue to be at the forefront to reap the many benefits of our rapid progress”

To offer even more individualised solutions, Rupyy is making investments in AI and machine learning. To improve the consumer experience, Rupyy is exploring generative AI.  A consistent focus will be on user-centric and partner-centric design, ensuring that the tech solution remains accessible and inclusive.

Rupyy has delivered entirely novel financial experiences. The brand’s robust and expansive distribution network, spanning 11,000 distributors stationed across 150 geographical hubs, envelops the expanse of India with coverage of over 90% of PIN codes.