Rose Merc Limited acquires 30.01% stake in Pezon.in

By Aarav Garg

Rose Merc Limited has agreed to acquire a 30.01% stake in Virtual Gain Technologies Private Limited, the company behind digital platform Pezon.in, for ₹1 crore ($107,862.50).

The investment marks Rose Merc’s entry into India’s FinTech sector and is aimed at expanding its presence in digital financial services. Pezon.in is developing a platform focused on payments infrastructure, peer-to-peer transactions and wallet-based financial tools, alongside broader technology-driven financial services.

The platform is designed to simplify access to digital finance while supporting scalability across payment and platform-led use cases. Its offering includes digital payments, merchant tools and financial infrastructure services.

Uday Tardalkar, Chairman and Independent Director, Rose Merc Limited, said, “This partnership signals a new phase in our growth journey. FinTech will shape the future of commerce and financial inclusion in India, and our investment in Pezon.in positions, Rose Merc is to be part of that transformation. We see significant potential in the platform and look forward to building a scalable digital ecosystem together.”

For Rose Merc, the deal represents a strategic shift towards high-growth sectors aligned with India’s ongoing digital transformation. The company said it intends to work closely with Pezon.in’s management, providing strategic guidance and board-level support.

The partnership is expected to focus on accelerating product development, strengthening partnerships and supporting market expansion.

Amit Singh, Founder, Virtual Gain Technologies Private Limited (Pezon.in), said, “We are excited to partner with Rose Merc as we scale Pezon.in into a trusted digital finance platform. This collaboration will accelerate our product roadmap, strengthen our technology infrastructure, and help us deliver innovative financial solutions to a rapidly growing user base.”

The move reflects growing investor interest in India’s FinTech ecosystem, where demand for digital payment solutions and technology-enabled financial services continues to expand.