Rêv Worldwide enters a strategic partnership with Visit Mexico

By Joy Dumasia

Rêv Worldwide, Inc., a global payments & loyalty product innovations company, and Visit Mexico, Mexico’s official tourism marketing agency, announced a multi-year strategic partnership to foster cross border tourism by leveraging innovative digital products and services that facilitate engagement, convenience and value for the travel sector.

With the introduction of the X World Wallet, a multi-currency debit account accessible by downloading a mobile app, linked to physical and digital Visa cards, and integrated loyalty program, Rêv and Visit Mexico take a first step in offering a suite of products and services with a mission to promote tourism activity for one of the world’s most influential travel corridors.

The X World Wallet, now available nationwide, puts in the hands of its users a powerful tool that facilitates international transactions, discounts on travel bookings, and a points-based loyalty program that helps maximize value for the user. While there are a variety of branded and co-branded credit products targeting the travel market, the availability of a mobile-first debit product that combines payments, foreign currency exchange, loyalty, and bookings is part of a recent wave of innovation that is giving consumers an alternative from credit cards with application requirements, high annual fees, interest rates and restrictive loyalty programs.

Bertrand Sosa, President & Chief Marketing Officer, Rêv Worldwide, said: “We are proud to be working side by side with Visit Mexico to put our technology to work so that travellers can access relevant and hassle-free tools to facilitate their journey.” 

Carlos Gonzalez Gonzalez, Chief Executive Officer, Visit Mexico, said: “As we continue to establish Mexico as the best destination for travellers from around the world, we are excited to collaborate with Rêv on the development of useful products that help us connect with travellers and help make their travel experience better beginning with making it easier, cheaper and safer for Americans to transact in our country.” 

In a recent report citing travel recovery trends, Ryan Felipe, Visa’s Head of North America Cross Border Business, noted, “Travelers continue to seek digital-first experiences throughout their journeys from planning and booking to paying for dining and shopping while on the road. This provides an opportunity for financial service providers and businesses to drive increased engagement with their customers via trigger-based offers and messaging to drive loyalty.”