Rêv enters U.S. Payments market with the Launch of the X World Wallet super app

By Edlyn Cardoza

Recently, Rêv USA, Inc., a payment products innovations company, announced the nationwide availability of The X World Wallet, an app-based multi-currency debit account combining a loyalty program, a travel bookings portal & discounts with an integrated global sustainability initiative. The X World Wallet account is easy to load from a user’s existing bank account(s) and is linked to physical and digital Visa cards that can easily add to Apple, Google, and Samsung Pay digital wallets for tap and go convenience.

“We are proud of the value The X World Wallet provides for customers,” says Roy Sosa, CEO of Rêv USA’s parent company, Rêv Worldwide, Inc. “In a world of high interest rates, we purposely built a proprietary loyalty program on a debit platform so customers could earn maximum rewards without the burden of high annual fees and interest charges that too often accompany affinity credit cards,” he added.

The X World Wallet will be marketed directly to consumers and through strategic partnerships that include community banks and credit unions, among others. Christopher C. Doyle, President of Texas First Bank, Board Member of the Independent Bankers Association of Texas (IBAT) and Payments and Technology Committee Member of the Independent Community Bankers of America (ICBA), noted, “The X World Wallet delivers on a world class digital experience and functionality. It offers a collaboration model where Rêv assists banking partners like us to create new revenue streams and quickly meet our customers’ demand for robust fintech products that are competitive in the market today.”

Based on nationwide consumer spending reported by Visa and Mastercard, digital payments soared during the pandemic and continue to grow in popularity globally, driven in part by new fintech products offering easy to enrol, mobile-centric, plug and play services. In the U.S., Visa’s research confirms tap-to-pay transactions grew by 30% year over year, and a recent Finder survey found that an estimated 150 million Americans have used a digital wallet at some point, reflecting a rise in e-wallet adoption.

The availability of The X World Wallet in the U.S. constitutes a homecoming for Rêv’s founders, Roy Sosa and Bertrand Sosa, who also founded prepaid debit industry leader Netspend. Rêv has focused primarily on delivering payment products in foreign markets, including Europe, Australia, Brazil and the Middle East.

The no credit check, no application, reloadable X World Wallet™ Visa Debit cards available on the X account are issued by Texas First Bank, pursuant to a license by Visa Inc., and subject to cardholder Terms & Conditions. There are no offline or online purchase transaction fees or foreign conversion fees when using the X World Wallet Visa card(s), and standard ATM fees and applicable FX rates apply.