RegTech Salv strengthens C-Suite with four senior hires

By Gloria Methri

Salv, the RegTech start-up founded by former Wise and Skype employees, has strengthened its senior management team with the appointment of Lauri Haav as Chief Growth Officer (CGO), Gristel Tali as Chief Product Officer (CPO), Maarja-Liis Mitri as Chief Financial Officer (CFO), and Kimberli Lis Kopli as Head of People.

With a deep understanding of international markets and over two decades of experience in sales and driving growth for SaaS and IT companies, Lauri Haav joins Salv from his role as Managing Director at Estonia’s e-Residency program, where he acted in the role since January 2021. Prior to this, he spent almost four years as Managing Director at HSBC-backed mobile-only bank Monese.

Gristel Tali brings over two decades of senior leadership experience to Salv, most recently as CPO at the manufacturing enterprise resource planning (ERP) software company Katana.

Maarja-Liis Mitri has extensive experience as a CFO, having served at Nasdaq-listed Bercman Technologies and Mooncascade, an advisory and software development company. Kimberli Lis Kopli joins Salv from global mobility platform unicorn Bolt, where she delivered the company’s global reward strategy and built the people analytics function.

“With the combined experience of these executives, I am confident that we will be able to help more organisations put an end to financial crime and expand the reach of our world’s first GDPR-compliant cross-border collaborative crime-fighting platform, Bridge, that’s proven to be effective against money laundering, sanctions screening and the rapidly climbing cases of authorised push payments fraud,” said Taavi Tamkivi, CEO and co-founder of Salv.

Salv offers a full suite of products that help some of Europe’s well-known financial institutions, payment service providers, and money-service businesses meet their AML screening, monitoring, and customer risk assessment needs. The company has raised €7 million in venture capital investments and €4 million in a recent seed extension round.