Refrens rolls out new embedded billing and accounting solution

By Vriti Gothi

Refrens has launched its new Embedded Invoicing & Accounting Suite, a future-ready platform designed to transform how software platforms and digital marketplaces manage billing, compliance, and financial operations. By reducing back-office overheads by up to 90%, the suite positions businesses to accelerate growth while ensuring operational efficiency.

The announcement comes at a time when the embedded finance market is forecast to surpass $580 billion by 2030, underscoring the strategic significance of embedding financial services directly into digital ecosystems. Invoicing and accounting automation are emerging as critical differentiators for platforms seeking to expand user engagement and drive sustainable adoption.

“At Refrens, we recognise that today’s digital platforms demand more than payments; they need complete, context-aware financial workflows,” said Naman Sarawagi, Co-founder of Refrens. “With our embedded invoicing and accounting suite, we enable platforms to deliver this seamlessly at scale. The solution sets itself apart through developer-first integration, a robust global compliance framework, and a scalable architecture capable of supporting complex, high-volume transactions.”

Highlighting its practical value, AiSensy, India’s leading WhatsApp marketing and engagement platform, has already integrated the new suite to support its rapidly expanding reseller network. The adoption has enabled AiSensy to automate billing, onboarding, and payment tracking, cutting invoicing time by 90%, reducing errors, and improving operational resilience.

“Embedding Refrens’ Billing & Accounting Suite into our platform has transformed the way our resellers operate,” said Gautam Rajesh Shelley, Co-founder & CEO of AiSensy. “Instant invoice generation, payment gateway integration, real-time revenue recognition, and automated reconciliation now allow our resellers to deliver faster, more reliable service to their clients and scale with confidence.”

The Refrens Embedded Suite is designed for broad applicability, serving online marketplaces, franchise chains, SaaS providers, and freelancer or agency management platforms. By embedding core financial workflows, businesses can eliminate the need to divert resources into building proprietary accounting infrastructure and instead focus on creating value for their users.