Razer FinTech, Rely to enable ‘Buy Now Pay Later’ in Southeast Asia

By Edil Corneille

Razer FinTech and Rely, a Singapore-based Buy Now Pay Later (BNPL) service provider, have jointly announced their partnership to offer BNPL services in Southeast Asia to merchants registered under Razer Merchant Services (RMS), a B2B (business-to-business) solution. RMS, said to have a stronghold in Southeast Asia, encompasses powering online payments as a card processing gateway supporting global scheme cards and over 110 payment methods for global blue-chip merchants, and the region’s offline payment network of over one million physical acceptance points.

This strategic partnership follows a recent announcement by Rely to expand its services in Singapore, Malaysia and South Korea after securing capital from Goldbell Financial Services to process up to S$100 million in Buy Now Pay Later transactions. Through this partnership, RMS’ merchants will now be able to provide interest-free BNPL solution for its customers.

Lee Li Meng, CEO, Razer FinTech enthused, “We are excited to have partnered Rely, a fast-growing fintech that already works with blue chip merchants such as Qoo10 to extend their innovative BNPL solution to our extensive network of merchants across Southeast Asia. Providing this timely access to Rely’s BNPL solution adds to our fintech offerings and further expands our digital payments ecosystem for our customers. This collaboration is also aligned to our longstanding commitment to continue using our know-how in fintech to build new and innovative ways to meet the needs of a burgeoning and digital-savvy youth and millennial segment in Southeast Asia.”

BNPL solutions are said to be transforming the financial sector in Southeast Asia – home to millions of young, tech-savvy consumers. According to the e-Conomy SEA report, digital payments are expected to exceed US$1 trillion in transaction value by 2025 in Southeast Asia. Moreover, with the BNPL trend picking up in Singapore, this collaboration has come at an opportune time. According to a survey conducted by Finder in October 2020, almost 1.1 million Singaporeans have used a BNPL service.

Hizam Ismail, CEO, Rely enunciated, “We are thrilled to partner Razer FinTech to accelerate the adoption of Rely’s BNPL service across its extensive network of merchants including international brands in Southeast Asia. Rely has been growing rapidly especially among Millennial and Gen Z consumers. Through this partnership, millions of young and tech savvy shoppers benefit by getting access to flexible interest-free payment options at their fingertips. We look forward to further expanding our services to more merchants and consumers both in Singapore and the region.”