Raise launches Millions investment app for Gen Z investors

By Milan Rojan

Raise Financial Services has launched Millions, a new investment app designed for Generation Z and first-time investors, marking the company’s latest expansion in India’s digital wealth management market.

The company has said the platform has been developed to provide a goal-based investing experience, enabling users to invest in direct mutual funds, stocks, SIPs and IPOs through a single application. Millions has been positioned as an investment platform aimed at simplifying market participation for younger investors entering the financial ecosystem.

According to Raise, the app was designed around long-term financial goals, allowing users to begin investing through a simplified digital experience. The company has also stated that the platform has been launched with a focus on accessibility for new investors seeking to build investment portfolios across multiple asset classes.

Pravin Jadhav, Founder and CEO of Raise Financial Services, said the company has built Millions to address the needs of a new generation of investors and make investing more intuitive and goal-oriented.

The launch has come as retail participation in India’s capital markets has continued to grow, particularly among younger investors. Raise has highlighted that Gen Z has emerged as an increasingly significant investor segment, reflecting broader adoption of digital investment platforms across the country.

Founded in 2021, Raise has developed a portfolio of financial services offerings spanning investing, trading and wealth management. The company has said Millions forms part of its broader strategy to expand beyond traditional brokerage services and build a wider investment ecosystem for retail investors.

Raise has stated that the app has been created to support users throughout their investment journey, from first-time investing to long-term wealth creation. The company expects the platform to strengthen its presence in India’s growing retail investment market as demand for digital-first wealth management solutions continues to develop.