Railsr releases embedded banking dashboard, Insights

By Gloria Methri

Railsr has launched embedded banking dashboard Insights, helping brands to track, manage and enhance their end-to-end customer experience.

Railsr’s clients can now access data-driven insights, allowing them to identify trends and optimise the end consumer product.

Insights allows brands to track customer data such as account approval rates, card activation rates, the average time to conduct a transaction, average transaction amount, balances, total spending, and so on. By selecting specific display filters such as time frames, businesses can also track their progress against KPIs, and identify areas for improvement.

“Businesses that process transactions naturally harvest unquantifiable amounts of data on their customers and spending habits, but that data has previously been hard to uncover,” explained Stuart Gregory, Chief Operating Officer of Railsr. “But used alongside Railsr’s other turnkey solutions, Insights can unlock the power of that data, help brands fine-tune those experiences, and engage with new and existing customers. More insight puts businesses in the driving seat and allows them to manage and improve their own financial service offerings.”

Insights comes as standard to new Railsr customers and is immediately available to both Cards-as-a-Service and Credit-Card-as-a-Service (CCaaS). Insights will also roll out IaaS across its Banking-as-a-Service (BaaS) products in the next quarter.

“We needed a dashboard for a 360 view of end-user activity,” said Yanki Onen, founder of Wamo.io. “Insights not only powered us with the overview, but also the breakdown of the data to multiple tiers. Making data-driven decisions is now only one click of a button away.”