Railsbank undergoes brand revamp with new name- Railsr

By Leandra Monteiro

Embedded finance experiences platform, Railsbank, has changed its name to Railsr, and launched a reward offering, signifying that it is ready to create and deliver the next evolution in the consumer financial experience.

Over the last six years, Railsr (previously known as has Railsbank) purposefully built a platform, based on an integrated financial product set, that enables any brand or company to make finance a phenomenal experience within their existing customer journey. In addition to banking, wallets, credit, cards and data, Railsr has now launched a rewards offering, which completes its financial product set – making it the first, single, turnkey vendor stack in the embedded finance experiences market.

Now is the right time for the next stage in the Railsr journey as critical market trends converge: accelerating digital transformation, growing consumer demand for experiences and the ongoing evolution beyond Banking-as-a-Service (BaaS) to deepen embedded finance experiences, a market estimated to be worth around $800 billion of revenue globally.

Co-founder and CEO Nigel Verdon said, “In our fast-moving world of amazing customer experiences, the finance industry has failed to evolve. We’re ‘experience natives’ thinking differently to deliver positive disruption. As the world’s leading embedded finance experiences platform, running on Railsr helps brands put customers at the heart of their business by leveraging finance as a core engagement tool to deepen relationships, create relevance and generate revenue. We’ve changed our name to Railsr, and we’re making finance a phenomenal experience.”

“The world has reached an inflection point. A time of radical digital transformation. Running on Railsr helps our customers drive relationships, relevance and revenue with their customers. We’re here for every step of their embedded finance experiences journey from prototyping through to launching and, ultimately, scaling globally.”