Puresoftware’s Arttha bags two IBSi digital banking awards 2025

By Vriti Gothi

PureSoftware, a subsidiary of Happiest Minds Technologies, has been honoured with two prestigious titles at the IBSi Digital Banking Awards 2025 for its flagship digital banking platform, Arttha. Arttha was named the Functional Area Winner in Digital Wallet for its work with G-Money Financial Services, a subsidiary of GCB Bank in Ghana, and also recognised as the Regional Winner for Africa for its collaboration with EcoCash.

Arttha is a cloud-native, unified digital banking solution that enables banks and FinTechs to deliver agile, scalable, and customer-focused services. Covering a comprehensive range of capabilities, including digital lending, payments, retail and SME banking, core banking, buy now pay later (BNPL), and agency banking, the platform is designed to accelerate time-to-market and support rapid service expansion. With its modular architecture, it enables financial institutions to expand access to essential financial products, improve operational efficiency, and foster sustainable business growth.

In Ghana, G-Money Financial Services has leveraged Arttha to launch an omnichannel wallet offering secure and seamless access to financial services, enhancing convenience and inclusivity for its customers. In Africa, EcoCash has deployed Arttha’s lending capabilities to deliver instant micro-loans, expanding financial inclusion and empowering communities with fast and reliable credit access. Both initiatives reflect the platform’s adaptability to diverse market needs and its ability to deliver measurable impact.

Joseph Anantharaju, Co-Chairman and CEO of Happiest Minds Technologies, said, “We’re thrilled to see Arttha’s transformational work being recognised on a global platform. These awards are a testament to the innovation and customer-centricity that define the joint vision of Happiest Minds and PureSoftware.”

Ebo Richardson, Principal Lead at G-Money Financial Services, said, “PureSoftware’s digital wallet platform matches our business objectives well. It has provided us with a strong foundation to develop and offer a compelling set of scalable digital payment solutions for our customers.”

Manish Sharma, CEO of PureSoftware, stated, “Winning prestigious awards for projects that are making a real impact on the ground is deeply rewarding. At PureSoftware, we are driven by purpose-led innovation, and Arttha continues to deliver scalable and inclusive digital banking solutions to address both current and future banking needs.”