PSECU and Greenlight join forces to promote financial literacy
By Delisha Fernandes
PSECU, a Pennsylvania-based credit union, has partnered with Greenlight, a FinTech company, to promote financial literacy among young consumers.
Through this partnership, PSECU members can access the Greenlight family finance app, available through the Greenlight for Credit Unions program. The FinTech company equips parents with an easy, convenient way to teach their kids about money, aligned with PSECU’s dedication to providing members with free financial education resources.
“Our partnership with the FinTech company enables us to deliver vital financial education tools and resources to young people, helping them build money management skills for a lifetime,” said Sharon Eiswert PSECU Director of Marketing & Deposit Strategy. “According to a Greenlight survey, 97% of parents say financial knowledge and skills are necessary for kids to achieve life goals and 93% of teens agree.”
Greenlight’s app and debit card enable parents to send money to their children instantly, automate allowance payments, manage chores, set flexible spending controls, and get real-time transaction notifications, all with the convenience of a cashless system.
Kids and teens get hands-on money management experience learning to earn, save, give, and spend wisely with parental supervision. Within the app, they also have access to Greenlight Level Up, an interactive financial literacy game with best-in-class curriculum, educational challenges, and rewards.
“We built Greenlight for Credit Unions to collaborate with credit unions to better serve families and engage the next generation with best-in-class financial education,” said Matt Wolf, SVP of Business Development at Greenlight. “Leading credit unions like PSECU are uniquely well-equipped to help improve financial literacy with their dedication to local communities and exceptional care of members.”
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