PSB Xchange & WOGOM partner to expand MSME credit access

By Vriti Gothi

PSB Xchange and WOGOM have announced a partnership aimed at expanding institutional credit access for small businesses by linking digital trade activity with bank-backed working capital financing.

The collaboration establishes a $544k credit pipeline designed to support more than 7,000 retailers operating on the WOGOM platform. By integrating WOGOM’s digital B2B commerce ecosystem with PSB Xchange’s multi-lender infrastructure, the initiative connects real trade transactions to institutional financing provided by public sector banks.

PSB Xchange is a unified digital credit infrastructure platform supported by 12 public sector banks and powered by technology from Veefin Solutions. The platform is designed to standardise the onboarding and execution of supply chain finance and working capital programmes through a shared digital framework.

Through the integration, transaction data generated on the WOGOM platform can be used to enable structured financing directly linked to commercial activity. The model is intended to simplify access to working capital for MSME retailers and distributors while reducing the reliance on informal or high-cost credit sources. As adoption grows, the partners expect that more than 2,000 distributors within the network could gradually transition to institutional financing, subject to onboarding and lender eligibility.

WOGOM operates a digital B2B commerce marketplace that connects retailers with authorised distributors across India. The platform focuses on addressing operational challenges in the retail distribution ecosystem, including access to working capital, purchasing margins, and product discovery.

Sahil Sikka, Chief Business Officer & Chief Financial Officer, PSB Xchange, said, “By connecting digital trade ecosystems such as WOGOM to Public Sector Bank liquidity through PSB Xchange, we are strengthening access to formal working capital for retailers and distributors. This initiative supports the broader objective of expanding structured credit access and improving transparency across India’s MSME supply chains.”

The development reflects a broader shift in India’s MSME financing landscape, where digital platforms and supply chain ecosystems are increasingly being used to generate verifiable transaction data that banks can use to assess creditworthiness. By linking trade activity directly with lending infrastructure, platforms such as PSB Xchange aim to improve credit flow and transparency across fragmented supply chains while supporting the formalisation of MSME credit.