Prove & Visa partner to accelerate customer onboarding

By Delisha Fernandes

Prove, a consumer identity solution, has announced its partnership with Visa, a digital payments provider, to empower brands to increase secure loyalty account enrolment.

Through this partnership, Visa clients will now have access to Prove Pre-Fill identity verification solution, enabling consumers to opt into pre-filling registration forms securely and efficiently.

Leading FinTechs, banks, and merchants leverage Prove Pre-Fill to reduce fraud, deter abandonment during registration, and increase revenue by pre-populating application forms with verified and authenticated information.

“Visa’s and Prove’s vision is to empower companies with differentiated solutions to improve customers’ full commerce experience and drive brand loyalty. Through Prove’s unique Pre-Fill technology, we can help merchants and other brands grow their loyalty membership quickly and securely,” said Jack Funda, SVP at Visa.

Loyalty programs are a vital part of many businesses, as 77% of consumers say loyalty programs make it more likely they will continue to do business with a brand. However, traditional onboarding experiences for loyalty accounts can be cumbersome and deter new enrollments because of the significant amount of data required to be manually entered by the consumer.

“Today’s consumers expect signing up for a new account to take just seconds – any slower than that, and many abandon,” said Rodger Desai, Chief Executive Officer Prove. “We’re delighted to partner with Visa to put powerful technology into the hands of more merchants and their customers. We aim to extend these capabilities into more consumer experiences to add trust to the digital economy.”