Procurement Technology provider XPRO rebrands as Bedrock

By Gloria Methri

XPRO, the provider of procurement and accounts payable (AP) technology, has rebranded and changed its name to Bedrock. The new name aligns with the company’s growth and focus on providing powerful supplier management solutions for procurement and AP leaders.

“We are excited to introduce our new name and brand, which reflects the foundational impact our technology has on our customers’ ability to streamline and improve their procurement and AP processes,” said Osama Sabbah, Founder and CEO of Bedrock. “With our advanced cloud-based technology and customer-focused approach, we are committed to helping businesses of all sizes drive efficiencies and savings across their supplier management ecosystem.”

Bedrock unveiled its refreshed website and logo at a ribbon cutting event in St. Petersburg, where it relocated recently. The company said its up-and-coming Florida technology hub, reflects its commitment to culture and innovation.

“As we head into our next phase of growth, we want a community that embodies our values and culture as an innovative start-up. We found that in St. Petersburg,” said Sabbah. “Hustle and empathy are key to our success, and everything we do is fueled by the collaborative environment we’ve created with our team, clients and partners.”

The rebranding efforts were spearheaded by Devin Noonan, Chief Revenue Officer, who oversees all growth-led initiatives for the company. Devin joined the company back in March with a focus on driving transformational growth at scale.

“Our rebranding and name change reflects the significant growth and evolution of our company over the past few years,” said Noonan. “Bedrock is the foundation upon which all things are built, and we have built a unique platform that is foundational to supplier management success. Our mission is to deliver innovative, powerful procurement and AP solutions to help our clients succeed in today’s constantly evolving business environment.”

“We believe that Procurement and AP teams require innovative, automated tools to do significantly more with less every single day,” added Sabbah. “We plan to invest more resources to accelerate product development and growth so our clients can do just that.”