Prime Bank and Visa introduce fee-free credit card

By Vriti Gothi

Prime Bank PLC has launched Zero by Prime Bank, a credit card designed to eliminate all fees and set a new benchmark for customer-centric innovation in Bangladesh’s financial services sector.

The new product was formally unveiled by Nazeem A. Choudhury, Deputy Managing Director, Consumer Banking, Prime Bank, and Sabbir Ahmed, Country Manager, Visa, alongside senior leaders from both organisations.

Zero by Prime Bank is a Visa Signature card that reimagines the credit card experience by offering premium features with absolute fee transparency. For the first time in Bangladesh, customers are assured of no Issuing Fee, no Annual Fee, no EMI Processing Fee, no Renewal Fee, no Mobile Financial Service (MFS) Transfer Fee, and no hidden charges.

In line with Prime Bank’s commitment to inclusive banking, the card also introduces a blind notch to support visually impaired customers, an industry-first design feature aimed at enhancing accessibility and universal usability.

Speaking at the launch, officials underscored that Zero by Prime Bank represents a major leap forward in aligning financial services with evolving customer expectations of convenience, fairness, and trust. By removing cost barriers while offering the international reach of Visa, the card empowers customers to transact with confidence both locally and globally.

The launch demonstrates Prime Bank’s strategic focus on digital transformation, financial inclusion, and sustainable growth. Through this initiative, the Bank continues to expand its role as an innovation leader in Bangladesh’s retail banking industry while strengthening its partnership with Visa to deliver global-standard financial solutions tailored to local needs.

Zero by Prime Bank is not just a credit card; it is a statement of transparency, accessibility, and customer empowerment, signalling a future where banking is simpler, fairer, and more inclusive for all.