PPS and ViaBill join forces to bring BNPL to shoppers in-store and online

By Joy Dumasia

PPS, an Edenred company, announces that it is supporting ViaBill with the rollout of its card-based BNPL solution, offering customers access to ViaBill credit through physical and virtual Mastercard cards.

ViaBill has been instrumental in spearheading the Buy Now, Pay Later (BNPL) trend, delivering solutions to merchants and direct customers throughout Denmark, Spain and the US. The member service offered directly to consumers allows customers to spread the cost of purchases from four to twenty-four months, offering transparent, flexible and smart payment options to suit their changing needs.

Utilising PPS’ technology and licensing, ViaBill now offers physical and virtual cards to its customers, facilitating greater access to even more flexible forms of credit. The move will further disrupt the fast-paced BNPL space, offering customers the same level of financial control they’ve come to enjoy when purchasing online whilst shopping at bricks and mortar stores.

ViaBill required a partner to help it scale in multiple markets whilst remaining compliant with a wide range of jurisdiction-by-jurisdiction regulations across Europe. PPS can offer both card issuing and payment processing services in one place. It also provides a secure platform to satisfy ViaBill’s customers, making it the natural choice for the BNPL provider to accelerate its growth.

Whilst offering customers greater control over payments, the solution has also helped drive better integration for ViaBill’s portfolio of merchants. Through the platform, ViaBill increased the number of merchants that offer ViaBill credit as a payment method from circa 5000 to almost all merchants set up to offer Mastercard payments.

Ray Brash, CEO of PPS, said: “The BNPL space is moving from strength to strength, and it’s really exciting to be supporting ViaBill bring its platform directly to users through cards, opening up access to flexible credit both in-store and online at a time when driving purchases at bricks and mortar stores is vital for retailers. We look forward to powering ViaBill to further innovate its BNPL offering whilst simultaneously reaching more customers throughout Europe.”