PPRO launches ‘Buy Now Pay Local’ to simplify BNPL

By Vriti Gothi

PPRO has launched Buy Now Pay Local, an integrated solution designed to simplify access to Europe’s high-growth Buy Now, Pay Later (BNPL) ecosystem. The new offering enables Payment Service Providers (PSPs) and merchants to integrate a curated range of locally preferred BNPL options through a single, streamlined connection, empowering businesses to deliver trusted, market-specific payment experiences across the continent.

BNPL continues to be one of the most dynamic segments in the global payments industry, now accounting for approximately 5% of global eCommerce transactions. With the market projected to grow by nearly 70% between 2024 and 2030 and eight of the world’s top ten BNPL markets based in Europe, the opportunity for merchants to expand reach and foster loyalty through flexible, localised payment options has never been greater.

Addressing the complexity of a fragmented landscape of more than 200 BNPL providers worldwide, PPRO’s Buy Now Pay Local solution consolidates access through one secure integration. At launch, the platform features leading local partners including BNP Paribas FinTech Floa, Scalapay, and BLIK Pay Later, giving PSPs and merchants immediate connectivity to high-performance regional payment methods.

“Europe’s payments landscape is evolving fast, with local BNPL providers dominating key eCommerce markets such as France and Poland, and fast gaining market share from global giants in others,” said Motie Bring, CEO at PPRO. “For merchants and PSPs, the ability to offer trusted local payment experiences is no longer optional, and with BNPL being one of the fastest growing payment types, it’s a growth imperative,” he added.

The Buy Now Pay Local solution enables businesses to achieve pan-European BNPL coverage through a curated network of local providers, helping merchants boost conversions and average order value while building consumer trust through frictionless, familiar checkout experiences. Backed by PPRO’s deep regional expertise, the platform also delivers actionable market insights to help PSPs and merchants respond effectively to evolving consumer payment preferences.