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PPRO has partnered with PayPal to enable Swedish mobile payment service Swish on PayPal’s platform, allowing millions of Swedish consumers to use their preferred domestic payment method when shopping with international online merchants.
The integration connects Swish’s user base of around 8.7 million people to PayPal’s global merchant network, enabling them to pay at thousands of online stores worldwide using a payment method already widely adopted in Sweden. The move combines PPRO’s local payments infrastructure with PayPal’s cross-border commerce capabilities, aiming to simplify international transactions for both consumers and merchants.
The development comes as Sweden’s eCommerce market continues to expand. Online sales in the country reached nearly $15 billion in 2025, reflecting one of the most digitally mature consumer markets in Europe. Swedish shoppers are also increasingly buying from international retailers. According to PayPal, 82% of its users in Sweden made at least one purchase from a foreign merchant in 2025.
Simon Nilsson, Chief Business Officer at Swish, said the integration extends the reach of a widely trusted domestic payment method into global online commerce. “This is a natural step in making Swish available in more eCommerce contexts by connecting a payment method trusted by millions of Swedes with PayPal’s global platform. Together, we make it easier for merchants worldwide to meet Swedish consumers with a payment experience that feels familiar, simple and secure.”
For merchants, the addition of Swish aims to reduce checkout friction when selling to Swedish customers by offering a payment option that aligns with local consumer preferences. Local payment methods have become increasingly important in cross-border eCommerce, where unfamiliar checkout options can lead to higher cart abandonment rates.
Motie Bring, CEO of PPRO, said the collaboration reflects a broader effort to connect local payment ecosystems with global digital commerce. “By integrating Swish into PayPal’s platform, we are connecting global merchants with one of the most digitally advanced consumer markets in the world. This isn’t just about adding a payment method; it’s about giving Swedish shoppers the checkout experience they trust while enabling merchants to expand into new markets with ease.”
