PPRO adds Swiss payment app TWINT to its payment portfolio
By Gloria Methri
Digital payment platform PPRO has announced the integration of Swiss payment method TWINT onto its platform. Processing over 386 million transactions in 2022 alone, TWINT is used by half of the Swiss population and has become an essential choice for online merchants looking to reach consumers.
According to PPRO research, the Swiss eCommerce market is currently valued at $14 billion and is projected to reach $22 billion by 2027. With over 5 million active users, TWINT has gained significant traction in Switzerland and now accounts for well over half of mobile payment transactions in the country.
By providing Swiss consumers with their payment method of choice, payment service providers and merchants can ensure a more seamless and efficient checkout experience, which positively impacts conversion rates.
Adrian Burgess, Head of Payment Partnerships, EMEA at PPRO, said, “We are thrilled to be able to offer TWINT as part of our portfolio. Payment service providers and merchants globally can now access this essential Swiss payment method in a market where mobile-first eCommerce is seeing impressive growth. Our partnership will unlock the full power of the $14 billion Swiss e-commerce market for our customers and open the rest of Europe for Swiss consumers.”
Adrian Plattner, Chief Sales Officer at TWINT, said, “TWINT’s goal is to make our users’ lives easier daily. Our collaboration with PPRO as a connecting platform will enable many international merchants from a diverse range of industries to offer Swiss customers their favourite mobile payment method at checkout. This means that even more consumers and merchants benefit from easy, fast and secure payments via TWINT.”
IBSi Daily News Analysis
February 28, 2024
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