Porto Seguro chooses Brighterion AI technology to address credit risk

By Pavithra R

Porto Seguro, one of the largest Brazilian insurance companies, has announced selecting Brighterion’s (a Mastercard company) AI for Credit Risk solution to improve the customer experience.

Brighterion, a Mastercard company, was founded in 2000 and acquired by Mastercard in 2017. Today, the firm provides real-time artificial intelligence technology to 74/100 of the largest U.S. banks and more than 2,000 companies worldwide. Its solution helps determine credit risk earlier in the customer lifecycle, identifying those who can be offered higher credit limits.

“We were able to use Porto Seguro’s analytical expertise and combine it with our AI technology to build high-performance models. These AI models have enabled Porto Seguro to manage credit risk more effectively while improving the customer experience,” said Sudhir Jha, Head of Brighterion and Senior Vice President at Mastercard.

Brighterion’s artificial intelligence and machine learning platform provides decisioning intelligence for key customer applications such as credit risk and transaction fraud for hundreds of billions of events every year. The firm develops a custom AI model through a collaborative program, AI Express, using a combination of proprietary tools including its Smart Agents technology.

“This AI model could be run on transactions from any card network. Almost 50 percent of potential defaults were identified 70 days in advance in the pilot phase of the project, which helps us increase credit limits for our customers through a more assertive analysis,” said Ricardo Kaoru Inada, Executive Director of Porto Seguro, which also issues branded credit cards.

Established in 1945, Porto Seguro is the third largest Brazilian insurance company and has 14,000 employees. The company operates through its subsidiaries in Brazil and Uruguay.