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PortfolioCloud enters UK market through integration with Seccl

By Gloria Methri

July 01, 2024

  • Advisory
  • Embedded Investment Platform
  • Europe

PortfolioCloud, Seccl, Portfolio Management, FinTech,  Investment Management, UKPortfolioCloud has announced its entry into the UK market through an integration partnership with Seccl, the Octopus-owned embedded investment platform. This follows PortfolioCloud’s success in delivering flexible, modern API-driven advice tools to large Australian financial institutions.

Seccl-powered platforms can now integrate PortfolioCloud’s technology into their existing platform workflows, providing users with tools for efficient portfolio management and improved advisory processes for both DFMs and advisers.

The partnership supports DFMs, larger advice firms, and consolidators seeking a better way to engage with platforms and streamline shared workflows between advisers and managing models.

Partnering with Seccl underscores PortfolioCloud’s commitment to transforming retail investment management in the UK, enhancing efficiency and portfolio personalisation while meeting regulatory standards and demonstrating strong client outcomes.

The platform integration empowers DFMs with advanced controls and tools through a unified interface, enhancing portfolio construction, management, and rebalancing via the Model Manager Portal. This is particularly beneficial under the ‘Reliance on Other’ framework, where DFMs hold client authority.

Mark Links, COO of PortfolioCloud and former Head of Operations at Transact and AXA Elevate said, “Portfolio management at scale is complex and requires a deep understanding of the workflows for advisers, DFM’s and platforms. As a single-product SaaS business, we leverage this expertise, leaving the platforms to focus their internal resources on other business priorities. We are excited to partner with the team at Seccl as they redefine the way retail financial services are delivered in the UK with integrated technology at the heart of it.”

James Holmes, Seccl’s chief commercial officer, said, “We were impressed with PortfolioCloud’s model management capabilities and their ability to integrate quickly using our API. This allowed us to bring a best-of-breed DFM solution to market while freeing up our internal development teams. It’s another integration we’re proud to bring to market – and another demonstration of how genuinely API-first technology can rapidly and cost-effectively transform experiences for the better.”

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