PLLAY® announces partnership with HashCube Gaming

By Leandra Monteiro

PLLAY® Labs, the AI-driven, FinTech video game wagering platform, announced a partnership with HashCube Gaming. One of India’s leading casual gaming studios and builders of the world’s most monetised Sudoku game, Sudoku Quest, HashCube will give PLLAY® access to more than 20 million users.

HashCube is partnering with PLLAY® to give its global users an option to join casual esports tournaments and competitions for cash prizes within their existing gaming experiences. PLLAY’s newly developed enterprise API solution lets companies like HashCube leverage its AI, FinTech, gamer identity, and token economic capabilities to increase user engagement and grow revenues. In addition, PLLAY®’s advanced behavioural analytics provide insights into user behaviour to provide even more personalised and enhanced game play to customers.

Driving off PLLAY®’s direct-to-consumer success, the company’s enterprise solution will support video game publishers, streaming platforms, cloud gaming, NFT/metaverse games, and professional esports team engagements. Integration of PLLAY®’s skill-based wagering solution lets companies quickly and seamlessly handle identity, regulatory requirements, monetization triggers/verifications, and payouts. Additionally, the solution utilises one line of code for a simple integration and offers easy product management for teams.

“HashCube is quickly becoming one of the leading mobile game studios globally,” said Shawn Gunn, CEO of PLLAY®. “This integration will provide HashCube with access to our powerful, newly evolving enterprise offering, allowing the two companies to leverage each other’s capabilities and resources that will support growth initiatives across the board.”